The Complete Digital Copywriting Master Class Bundle
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8 Courses & 39 Hours
$39.99$120.00
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What's Included
$15.00 Value
The Complete Digital Marketing Management Course
Oxford Learning Lab
152 Lessons (21h)
Lifetime
- Experience level required: All levels
- Access 152 lectures & 21 hours of content 24/7
- Length of time users can access this course: Lifetime
Course Curriculum
152 Lessons (21h)
- Web CopyWritingIntro7:01Understand the different online platforms to write on3:58Learn Where CopyWriting Sits on Your Marketing Plan5:41Best Practices11:19Create Killing Headlines10:28How to Write Links People Want to Click On13:01Examples: Learn From Who Is Already Doing It Right6:01Summary and Resources3:53Avoid This Mistake - Or Get Busted!
- Web AnalyticsIntro5:10Understand Analytics12:39Learn what is working and what is not working on your site8:39Track the results of your marketing campaign11:22Describe your outcome & meet your goals12:36Examples on using analytics to draw conclusions on incoming traffic9:35Lagging and Leading Indicators: learn what will happen next8:13How Organizations are using analytics to make more money5:26Summary and Resources5:30
- Email MarketingIntro3:45Meet the most powerful digital marketing tool8:28The Best Acquisition Channel System9:38Step One: Clarify Your Email Marketing Goals4:56Step Two: Create Your Email Marketing Machine11:22Step Three: Analyse Your Data14:21Step Four: Create email content that people want to read from you12:37Step Five: Test your emails in different platforms12:26Examples from leading companies5:07Summary and Resources3:52Email Marketing Resources Sept 2015Email A/B Test Made Simple
- Social Media ChannelsIntro and History5:23How We can Make the Most from Social Media11:37How to Make It Work for You 16:25How to Make It Work for You 29:11Social Media Marketing Plan 110:05Social Media Marketing Plan 29:50Social Media Marketing Plan 310:29Learn from Who Applies It6:30Further resources and Summary7:30
- SEOIntro and history10:55What is it7:57The Search SuperPower5:54Strategy and Techniques to Get to The Top 112:26Strategy and Techniques to Get to The Top 213:33Strategy and Techniques to Get to The Top 37:26Who applies it and Summary7:54
- Website UXIntro and history8:15First Steps on Getting the Site Your Customers Want4:44Start Testing Your Current Website7:21Learn How to Build a Better Site 110:55Learn How to Build a Better Site 212:52Learn How to Build a Better Site 310:19Learn How to Build a Better Site 47:09Examples: Who applies it5:49Further resources and Summary4:10New simple way to boost your subscription rate - Update Sept 2015
- PPC - Pay Per ClickIntro and history6:20The Different Pay Per Click Alternatives5:23Why and when do we use it6:16Strategy and Techniques for PPC 16:30Strategy and Techniques for PPC 211:10Strategy and Techniques for PPC 39:39Strategy and Techniques for PPC 48:19Who applies it8:48Further resources and Summary3:27
- Content MarketingIntro & History7:11Mapping the Customer Research Journey15:15Start Creating a Content Strategy10:59The Million Dollar Question: Why People Should Follow your Content?11:34Tools That Help You Create Content Strategy14:55Design Content to Be Shared12:56Who applies it7:51Further resources and Summary3:46
- Campaign planningIntro history What is it10:03Why Build a Marketing Campaign9:20Structure an Integrated Campaign5:31Campaign Planning - How To 112:09Campaign Planning - How To 214:37Campaign Planning - How To 311:09Campaign Planning - How To 48:38Campaign Planning - Examples10:51Further resources and Summary4:02
- Bonus Topic: Digital Marketing ResearchIntro & History9:09The Customer is in Charge: Find How8:27Multi-Device and Multi-Tasking Research7:52Understand Your Customer Buying Process10:18Understand Your Customer Research12:59Other Types of Web Testing12:34Who applies it Further resources Summary8:41
- Web CopyWriting That Works!Intro to Copywriting for the Web2:34Why are you writing1:49How the web affects copywriting2:35What makes good writing7:42How people read online6:05Who are you writing for9:01Getting the words right-Planning9:15Drafting your copy13:28Editing your copy5:14Readability online-Part110:51Readability online-Part210:32Making use of headlines6:53Other layout tips5:24Navigability10:59
- Email MarketingIntro to Email marketing3:17Pros and Cons13:29Planning14:16Choosing an Email Service Provider5:22The secret of success3:18Design your process12:15Building the list13:26Relevance8:06Personalisation7:30Improving open rates2:50The From field5:57Timing3:15The creative7:51The offer4:39Copywriting7:38Mobile devices4:36The landing page2:54Improving deliverability12:47
- Social Media for Business GrowthSocial media - Announcement1:47Introduction to Social media strategy - Part 19:10Introduction to Social media strategy - Part 29:24Key messages - Part 110:19Key messages - Part 211:28Key messages - Part 38:19Agree targets objectives and strategy12:23Develop your strategy13:15Evaluate social media tools - Part 18:36Evaluate social media tools - Part 29:41Create a cross functional approach - Part 113:25Create a cross functional approach - Part 27:02Light touch editorial approach10:55The psychology of sharing9:47Internal policies and terms of use - Part 18:27Internal policies and terms of use - Part 27:37Internal policies and terms of use - Part 312:55Internal policies and terms of use - Part 414:57Implement social media monitoring - Part 112:08Implement social media monitoring - Part 28:41Social media person or team - Part 17:33Social media person or team - Part 210:13Social media person or team - Part 312:51Social media person or team - Part 47:48Social media person or team - Part 57:41Conduct appropriate training4:10Define metrics and ROI - Part 110:28Define metrics and ROI - Part 212:13Define metrics and ROI - Part 39:55What WebUX Means for Users7:51Completing the Plan5:12
The Complete Digital Marketing Management Course
OL
Oxford Learning LabInstructor
Oxford Learning Lab is an online provider of Marketing & Business Strategy education. All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.Description
This in-depth training includes 10 best-selling courses taught by seasoned marketing experts in order to deliver a complete digital marketing management experience. Learn proven strategies, and the costly mistakes to avoid, to become a top performer in your company or score a new position altogether. From copywriting and analytics to social media and email marketing, you’ll benefit from a well-rounded look at what creates an ideal customer experience that drives growth, revenue, sales, and an overall positive web presence.
- Access 152 lectures & 21 hours of content 24/7
- Learn from courses in web copywriting, analytics, social media & more
- Dive into the essentials behind Search Engine Optimization (SEO)
- Explore email marketing, content marketing & more
Specs
Important Details
- Length of time users can access this course: lifetime
- Access options: web and mobile streaming
- Certification of completion included
- Redemption deadline: redeem your code within 30 days of purchase
- Have questions on how digital purchases work? Learn more here
Requirements
- Internet required
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Terms
- Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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