The Complete Digital Marketing Super Bundle

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Ultimate Google Ads Training 2021: Profit with Pay Per Click

Isaac Rudansky

70 Lessons (18h)

Lifetime

Experience level required: Beginner
Access 70 lectures & 18 hours of content 24/7
Length of time users can access this course: Lifetime

Course Curriculum

70 Lessons (18h)

Your First Program
Preview

Introduction To Google AdWords
Intro to the course14:46
What Is Google AdWords?9:26
Creating your first AdWords account11:34
Learning about navigational structure and campaign structure11:11
Selecting the right campaign type8:19
Understanding the Google Search Partner Network7:21
Understanding Device Targeting7:35
Diving into Tablet traffic trends9:10
Understanding Location Targeting part 111:05
Configuring your location targeting and using advanced search12:00
Understanding advanced targeting settings in location targeting17:07
Language setting and an introduction into the different bidding strategies6:23
Diving into Automated Bidding Strategies- Target CPA, Target ROAS and Target Search Page Location16:46
Target outranking share, maximize clicks, ECPC,17:37
Manual CPC bidding and configuring your bids inside the AdWords dashboaard7:07
Understanding accelerated vs advanced delivery methods13:25
Location, Call, Review, Callout and Structured Snippet ad Extensions14:03
Understanding Sitelink extensions and location extensions in detail14:03
Configuring Sitelink Extensions, Call Extensions and Callout Extensions in the AdWords dashboard12:24
Understanding ad scheduling and configuring soft scheduling7:33
Understanding ad rotation settings8:50
Dynamic search ads and tracking templates brief overview4:55
Writing Killer Ads in AdWords
The Anatomy Of Expanded Text Ads11:40
Final Creating Your Very First Ad14:43
All About Keywords - The Heartbeat Of Your Account
Part 1 - Intro To Keywords15:30
Part 2 - Intro To Keywords15:46
Introduction To Match Types18:34
Understanding Broad Match Modified Keyword Match Type13:55
Understanding Broad Match Keyword Match Type14:57
Phrase and Exact Match17:06
Getting Started With Keyword Research Part 110:50
Getting Started With Keyword Research Part 29:08
Getting Started With Keyword Research Part 36:54
Getting Started With Keyword Research Part 411:03
Getting Started With Keyword Research Part 513:31
Getting Started With Keyword Research Part 611:43
Part 1- Keyword Planning Like A Pro22:00
Part 2- Keyword Planning Like A Pro24:30
Advanced Keyword Organization Techniques21:33
Account Structure - How To Structure Your Ad Groups and Campaigns
Structuring Your Ad Groups Part 17:27
Structuring Your Ad Groups Part 210:48
Structuring Your Ad Groups Part 313:11
Structuring Your Ad Groups Part 48:09
Setting Up Your Billing In AdWords
How Google AdWords Billing Works9:04
The Dynamics and Structure of the AdWords Auction
Introduction To The AdWords Auction20:08
Understanding Google AdWords Quality Score22:32
Calculating Ad Rank and CPC (cost per click)21:18
Diagnosing Quality Score26:36
Expanding and Refining Your Campaigns
Understanding The AdWords Dashboard31:12
Creating A New Campaign31:07
Editing Campaign Settings6:18
Setting Up Custom Schedules And Bid Adjustments24:03
Negative Keywords - Your Greatest Ally
Understanding Negative Keywords21:10
Adding and Removing Negative Keywords20:25
Ad Extensions - How to Improve Your Ads to Increase Click Through Rate
Introduction To Ad Extensions20:16
Adding Valuable Ad Extensions27:50
Remarketing - Your Secret Weapon For Generating More Conversions
Introduction To Remarketing28:34
Setting Up Your First Remarketing Campaign36:40
Conversion Tracking - Keep Track Of Your Profit!
Introduction To Conversion Tracking28:45
Setting Up Form Conversion Tracking27:01
Tracking Phone Call Conversions18:32
Profitable Bidding Strategies
Profitable Bidding Strategies – ROI vs ROAS23:58
Profitable Max CPC Bid Formulas20:58
Using AdWords Scripts To Enhance Performance
Intro To AdWords Scripts - What Are Scripts4:58
Bid To Average Position AdWords Script11:36
Part 2 Bid To Average Position AdWords Script13:58
Conclusion ... Goodbye For Now!
70. Conclusion3:22
Bonus Content
Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 118:01
Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 218:18
Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 322:51

Ultimate Google Ads Training 2021: Profit with Pay Per Click

Isaac Rudansky

Isaac Rudansky | Certified Google AdWords Pro | Co-founder of AdVenture Media

4.7/5 Instructor Rating: ★ ★ ★ ★ ★ ★

Isaac Rudansky founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, he and his team have consulted with over 450 companies around the world.

His courses on Google AdWords, retargeting, and landing page design have been purchased by over 85,000 students across 150+ countries around the world. They are each bestselling course in their categories. He started his career as an artist but soon transitioned into the world of online marketing. He saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.

Description

Your customers use Google to find new products every day. And, unless you've taken the time to optimize your Google AdWords campaign, you're likely losing a significant number of potential buyers to other competitors with more sophisticated strategies. Jump into this crash course and get the skills you need to win your customers back with an optimized campaign that sends high-quality traffic to your website, around-the-clock, seven days a week.

4.7/5 average rating: ★ ★ ★ ★ ★ ★

Access 70 lectures & 18 hours of content 24/7
Drive consistent, round-the-clock traffic to your website or landing page
Create, develop & optimize your own profitable Google AdWords campaigns
Use conversion tracking to determine the value of your ad campaigns
Monetize over 6 billion daily searches on Google

"This course is fantastic. I have been searching through so many AdWords tutorials to try and help out small businesses but yours is head and shoulders above any I have seen. Clear, concise, and demystifying." – Roy Murray

Specs

Important Details

Length of time users can access this course: lifetime
Access options: desktop & mobile
Certificate of completion included
Redemption deadline: redeem your code within 30 days of purchase
Updates included
Experience level required: beginner
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Requirements

Any device with basic specifications

$13.00 Value

Video SEO: Rank Higher in Google & YouTube

Zach Miller

22 Lessons (1h)

Lifetime

Terms

Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.

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